fb, Facebook, FB — into one proposal
naming the spelling that should win.
Audits live at https://app.utmkit.co/audits. They are included in some plans; your own
plans page, https://app.utmkit.co/billing/plans, says whether yours has them.
Bringing in URLs from outside
Under “Imported URLs”, paste a list of URLs — one per line, copied from a spreadsheet column, an analytics export or your previous shortener — and choose Import. Their UTM values are extracted and stored as audit-only records. They are audited alongside the workspace’s own links and never become links: nothing redirects, nothing is published. Each import reports what became of every line — kept, without UTM values, rejected, duplicate — so a dropped line is never silent. An import takes at most 5,000 URLs, each at most 2,048 characters long; lines past the first bound are counted and reported as “over the 5000-URL bound”. One audit covers at most 100,000 links. Owners, admins and members can import, and an import can be deleted again from the same list.Running an audit
Owners and admins see Run an audit. It runs in the background and appears in the list at once. One audit runs per workspace at a time; asking for a second while one is running is refused with a sentence that says so. An audit modifies no link, campaign or rule. It reads and proposes. When it finishes, the person who started it receives an email with the subject “Your UTM audit is ready”: one line with the outcome and a link to the result. If the audit could not be completed, or the grouping step did not run, that line says so instead of pretending otherwise.Reading the result
The result opens with a health score, the share of parameter slots with nothing wrong across the links covered, never shown without its basis: which rules could be applied, which could not, and whether a convention is configured at all. A workspace with no rules scores high because little could be checked, and the page says so. A workspace with nothing to audit has no score and shows a dash rather than a hundred. Below it come the findings, grouped by parameter and rule so four thousand problems read as a handful of patterns. Each line is the same sentence the rules use when they refuse a link, with how many links carry it and whether they came from imported URLs. A completed audit can be downloaded as a CSV.Accepting a finding
Some findings are deliberate: a client’s brand really is spelledFB. Choose Accept… on the
finding, optionally say why, and from the next audit on it is reported apart as accepted and no
longer counts against the score. Who accepted it, when, and the note stay visible; Revoke puts
it back in the count. Accepting costs nothing and changes no link.
Applying the proposed spellings
Under “Proposed value groups”, each group shows the suggested spelling and every variant found, with the links carrying each. Nothing is applied without your explicit confirmation.1
Choose the groups
Untick any group to leave it alone. A group containing a spelling you accepted as intentional is
unticked by default.
2
Review and apply selected…
The confirmation states how many links will change, that every rewritten link is re-published to
its public redirect, that clicks already recorded keep the old spelling in historical reports, and
that this cannot be undone.
3
Read the account
While it runs, and once it is done, the page lists every planned link as updated, skipped or
failed, and why it failed. A suggested spelling your own convention would refuse fails on that
link with the refusal named; the rest continue.