1
Sign up with your email
Open app.utmkit.co/users/register and type your email. There is no password to invent: UTMKit emails you a link, and opening it confirms the account and logs you in. Choose Confirm and stay logged in on your own computer.Coming back works the same way: Log in with email sends a fresh link, and the button on that one reads Keep me logged in on this device. You can set a password later in your account settings, and if your company’s domain uses single sign-on, the login page offers the provider’s button as well.
2
Meet your first workspace
Signing up created a workspace for you, named after your email address, and an organization around it. You are its owner, and nothing needs configuring before you make a link.A workspace is where links, campaigns, rules and reports live; an organization holds the subscription and, if you serve several clients, several workspaces. Owners create more on the Workspaces page (app.utmkit.co/workspaces): name it, and you land inside the new, empty workspace. How many you may have is your plan’s allowance, on the plans page. See Workspaces & organizations.
3
Ask for your first link
New links are created from the chat at app.utmkit.co/chat, where you land after logging in. Say what you want in your own words, for example: Shorten https://example.com/spring-sale with utm_source=newsletter and utm_medium=email.The assistant creates the link and shows a card with the short address, a Copy button and a QR button. It fills in only the UTM parameters you named and never invents the others. Mention a campaign and the link is grouped under it; if no campaign by that name exists, the assistant says so and creates it when you ask. Every link then appears on the Links page, where you search, filter and edit it.
4
Understand a refusal
A new workspace starts with a default convention: lowercase values, words joined by hyphens, breaches blocked rather than warned about. So utm_source=Newsletter is refused, and the message says which format was expected. Once you approve values for a parameter, only those pass, and the refusal names them. A mandatory parameter left out is refused. A dependency rule (“when
utm_source is google, utm_medium must be cpc or organic”) refuses the pairings you did not allow.The rules are yours to set, in the chat or on the Rules page. Start with The convention and Approved values.Two links with the same destination and the same five UTM values would split one campaign’s clicks across two short codes, so the second is refused and the existing link is named instead. The rule applies only to links carrying at least one UTM parameter.