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The chat at app.utmkit.co/chat is UTMKit’s first interface. You write in your own words, and the assistant answers in kind, inside the workspace you have open, under the same rules and permissions as the pages. See Language for exactly which language a given reply lands in.

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What it does today

  • Creates short links with the UTM values you name — under a campaign or a saved preset if you say so, with tags and a note, an expiry date, iOS and Android destinations, or as a WhatsApp click-to-chat link.
  • Changes links that already exist: edit one link’s destination, UTM values, expiry or note; withdraw one so it stops redirecting (this cannot be undone); move links into a campaign or take them out of one; add or remove a tag. Name the links one by one, or, for moving and tagging, describe the group in words instead (“every Instagram link”).
  • Creates and lists campaigns, and renames a campaign or changes its description. An existing name returns the existing campaign rather than a duplicate, and a rename does not rewrite the utm_campaign of links already in it.
  • Manages your tags: lists them with how many links carry each, renames or recolours one, or deletes one — which comes off every link without touching the links themselves.
  • Sets your rules: casing and separator, mandatory parameters, approved values, dependency rules, and whether a breach blocks or warns. It only ever adds; retiring a value or removing a rule happens on the Rules page.
  • Reports your numbers: clicks, unique visitors and conversions, grouped by day, source, medium, campaign and more.
  • Finds links you already made, by a fragment of the code, the destination, a UTM value, a tag, a campaign or a state.
  • Creates a client report link, the same kind of share link the Analytics page mints.
  • Answers questions about the workspace itself: your plan and its status, how much of the period’s usage you have left, which domains a new link can publish on, and your own role.
Links and search results arrive as cards with the short address, Copy and QR. A change to an existing link, campaign or tag — an edit, a withdrawal, a move, a tag added or removed, a rename, a delete — arrives as a card too, naming exactly what changed; a short link the assistant names inside a sentence becomes a live mention you can hover, focus or tap for a preview of its key facts, the same preview the rest of the console gives you. Campaign and tag names in its sentences stay plain words, because nothing can confirm which one it means; on its cards they are mentions too (see Concepts). For anything else the console does, it names the page and stops there.

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It refuses what the rules refuse, and says why

A link made in the chat goes through exactly the checks a link made through the API does. A value in the wrong format, one that is not approved, a missing mandatory parameter, a pairing a dependency rule forbids: each comes back as a refusal naming the rule and the values that would pass, so the correction takes one message. When a workspace warns instead of blocking, the link is created and the warning relayed. Your role is applied the same way: it is only offered what your role allows, and a refused action is explained, not hidden. It asks rather than guesses. A utm_source invented to fill a slot pollutes reports for months, so it fills in only the parameters you named. Numbers come from a report it actually fetched, never from memory. Every short address the assistant mentions must be one a tool of this conversation produced, one you pasted yourself, or one that exists in your workspace. Anything else is replaced by a mark before the answer is shown, and you are told. A link you can click in the chat is a link that exists.

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When a turn stops early

A turn that runs too long, or reaches its bounds, is stopped rather than left running. The assistant says what was done and what was not; nothing already created is rolled back, so ask for the missing part rather than repeating the request. While a turn runs the send button is locked, and closing the tab stops the work where it is. After a long silence the assistant goes to sleep (the mascot lies down); your next message wakes it. Conversations are kept in the sidebar, and reopening one restores what you saw and what it remembers. If the organization’s subscription has ended, the assistant is paused until billing is sorted out.